RACE


The redesign of the biggest Automobile Club of Spain.

Redesigning exercise

For two years I participated in one of the most ambitious redesign exercises of RACE company. A complete change of web, mobile application development, online campaigns, etc.

RACE wireframes

The challenge

Mobile apps have been a key for the renewal of RACE services. In total we designed 6 applications, among which the SOS RACE application that allows its users to request towing and track your route to your arrival.

RACE web
RACE web

My work during this time consisted of consulting RACE digital environment in 2012, and later the creative direction of digital product for both web and mobile.

© Javier Alvear

Send an email or tweet me