Rapid Global is an enterprise platform for worksite safety and compliance, used daily by thousands of businesses across Australia. I work on both the core product and newer AI capabilities. The platform keeps expanding, and both areas move fast.
Fun fact: Our robot dog Scope is a fascinating creature.
Nirovision uses footage from existing IP cameras to run person recognition and smart access control. Real-world video is unpredictable, so reliability was the core constraint. With ML in-house, we built models adapted to real site conditions.
Fun fact: Nirovision is one of the most satisfying geometric logos I’ve designed.
Cammy was a personal security camera with person detection. I joined shortly after launch and worked across the app, design system, marketing site, and onboarding. The product was consumer-facing, so everything had to make sense to someone setting up a camera for the first time.
Fun fact: I was employee 24, and the team tripled in the next 18 months.
My wife and I rode from Spain to Australia by motorcycle, crossing 23 countries in a year. We spent 12 months preparing, sold most of what we had, and left. One of the best decisions we’ve made.
Fun fact: We had a few mechanical issues along the way. Great memories now.
A consultancy focused on mobile products. I worked alongside both founders on every project, and learned more about sales in that time than in any other role. We delivered for RACE, Universal Music Group, and Paramount Network.
Fun fact: My last work experience in Spain before moving to Australia.
A fitness platform with recorded exercises, structured programs, and online trainers. We served both individual users and the businesses that hired us. My first time building a company from scratch, and the reason I stayed on the product side ever since.
Fun fact: A TV appearance boosted visibility and led to partnerships with larger brands.
A marketing agency in Madrid. I led design for clients like Coca-Cola. In 2008, the global recession hit and everything shifted. Hard in many ways, but it forced us to adapt, and the relationships built during that time led me into my next project.
Fun fact: I got the original 2007 iPhone and started working on mobile that year.
One of my favourite periods. Peak creativity under extreme performance constraints, pushing us to build work that would still hold up today. A long list of projects for clients like Metro de Madrid and Teatro Real.
Fun fact: Still in touch with many of the team, 20+ years later.
I took on client work while still studying. That's where design shifted from practice to profession: deadlines, client conversations, and delivering to real businesses.
Fun fact: My tools were Flash, Photoshop, and Dreamweaver. Very early 2000s.
In an agentic world, the tools are moving faster than the habits around them. That means the practice has to adapt too: how we explore, decide, and ship, while evolving the principles, not abandoning them.
I'm fascinated by the intersection of human and agentic thinking. It's a new kind of experience we're still learning to understand, and it asks for care in how we shape the technology.
In parallel, I build small side projects, currently Singuline, to stay close to the craft and test ideas end to end.
Outside work, I'm into motorcycle travel. Here are a few photos from trips over the past few years.